Committed to the idea of sustainable and environmentally consistent development, General Brands Group has the vision of continuous improvement of environmental performance through the adoption of practices that ensure the sustainability of all its acts and actions.

In this sense, the company has a commitment in each stage of its production and consumption chain, with a trash separation and recycling program, providing for the correct destination for each type of residue; waste treatment, with a view toward protection of our water sources; the planting of trees, with conservation of the green area of the company; in addition to promoting measures for encouraging sustainability practices in every family, with training and integration.

That way, the General Brands Group reduces energy waste, dumping of waste in rivers and irresponsible environmental practices.

Damages caused to the environment are minimized and sustainability is ensured.